(55) 1163 2430 [email protected]

Services

We create innovative solutions to our clients' business questions using multiple tools and techniques, alone or integrated, impeccably well executed.

Offer

Understanding the market

Asses the Landscape and competitor understanding, needs and segmentation, habits, uses and attitudes of the target

Techniques

  • Segmentation: Demographic, geographic, psychographic and behavioral
  • NeedStates, H&P: habits and practices, U&A: usage and attitudes
  • Trends
  • Market size and worth
  • Offer and Price audits

Tools

  • Analysis of primary sources
  • Social media listening
  • Semiotic analysis
  • Anthropology
  • Quantitative
  • Mystery shopper / Auditoria
  • Data mining

Developing new products

Ideation, development and forecasting the success of new products and / or concepts.

Techniques

  • Design Thinking
  • Concept ideation
  • Concept Test/ Idea screening
  • Concept and product test – Sales Forecast
  • Price acceptance and elasticity / conjoint analysis
  • Name, image and package testing
  • Understand and optimize the shopping process at the point of sale

Tools

  • Semiotic analysis
  • Anthropology
  • Qualitative
  • Quantitative
  • Neuroresearch
  • Eye tracker

Shopping Experience Optimization

First moment of truth. When the buyer chooses at the point or channel of sale.

Techniques

  • Shopper Understanding: habits and attitudes, journey, segmentation, decision tree, hot zones and points of contact

  • Design / shelf test / catalog / web site

  • Promotional vehicle effectiveness (Return on Investment)

  • Promotional vehicles, distribution and price audits

Tools

  • Semiotic analysis
  • Anthropology
  • Qualitative
  • Quantitative
  • Neuroresearch
  • Eye tracker
  • Mystery Shopper / Audits

Optimize the use and experience of products and / or services

Second moment of truth. When the consumer tries the product or service.

Techniques

  • Product /Package Test (blind, identified)
  • Concept and Use Test, Sales forecast
  • Organoleptic Evaluation

Tools

  • Semiotic analysis
  • Qualitative
  • Quantitative
  • Neuroresearch

Improve brand performance, communication and customer satisfaction

Create lasting relationships by building Brand Equity.

Techniques

  • Brand health (Brand equity) – Tracking
  • Advertising tests
  • Client / employee satisfaction
  • Early Brand evaluation tests

Tools

  • Qualitative
  • Neuroresearch
  • Eye Tracker
  • Quantitative

INFRASTRUCTURE

National / Regional Coverage

  • Operation offices in Mexico City, Monterrey, and Guadalajara
  • Facilities for workshops and two way mirror

Equipment and Applications

  • EEG for Neuroresearch
  • Eye Tracker
  • Virtual Reality
  • Automatization
  • Data collection via electronic devices with audio, photos and georeferencing of all interviews
  • Tablets for face-to-face Interviewing (Own Field: 500 interviewers) …Online Platforms
  • Call center with 50 Stations

Address

Jaime Balmes # 8 - 601 A.
Colonia Los Morales Polanco
CP 11510. CDMX