Research applied to business decisions
GDV Group is the market and consumer intelligence consulting firm, committed to contributing to the success of our clients, business partners and collaborators; integrating research techniques and tools to create innovative, solid and impeccably well executed solutions.
With more than 46 years in the market, GDV Group has contributed to the development and success of many brands locally and globally.
We find new ways to solve research questions, always taking care to maintain an optimal balance between the cost and the benefit obtained; ensuring designs with methodological rigor.
We are empathic with the needs of our clients, adapting our processes to fully comply with the requirements of each project.
We guide our clients in making the best decisions based on the answers obtained in the research.
We find new ways to solve research questions, always taking care to maintain an optimal balance between cost and benefit; ensuring designs with methodological rigor.
The best strategy and the best research design fail without the correct and precise implementation.
Our experience allows us to implement creative and interdisciplinary analysis platforms to deliver actionable recommendations.
We contribute to orient marketing efforts towards business objectives that generate worth.
46 years Transforming data and information into actionable insights and business strategies of high value and impact on the results of our clients.
Understanding the market
Assessing the Landscape and competitor understanding, needs and segmentation, habits, uses and attitudes of the target
Developing new products
Ideation, development and forecasting the success of new products and / or concepts
Optimizing the Shopping Experience
First moment of truth. When the buyer chooses at the point or channel of sale
Optimize the use and experience of products and / or services
Second moment of truth. When the consumer tries the product or service
Improve brand performance, communication and customer satisfaction
Create lasting relationships by building Brand Equity
Transforming data and information into actionable insights and business strategies of great worth and impact on the results of our customers